CYEN CREATIVE is the creative practice of Chieh Yen, a New York-based director and creative executive working at the intersection of craft, technology, and culture.
With over 20 years of experience shaping brands, stories, and immersive experiences, I help brands translate complex ideas into work that feels clear, relevant, and emotionally grounded. My approach is rooted in timeless craft,
driven by innovation, and human at the core — building systems that scale across platforms and stay with people beyond the moment.
My work spans brand identity, motion-led systems, live action, and immersive environments. I partner with product, engineering, and executive teams. I’ve led global initiatives for IBM, NASA, Amazon Prime Video, the NBA, Nike, Verizon, Marvel, MasterClass, Meta, and others — particularly where storytelling, systems, and scale converge.
CYEN CREATIVE operates with a hands-on, collaborative model. I’m involved from strategy through execution, guiding ideas with clarity and care while building adaptable creative frameworks that travel across mediums, markets, and moments.
Alongside client work, I maintain Friends in New York, finy.co — a personal creative journal and observational space. It’s where I step away from briefs to stay close to culture, moment, and the quieter signals that shape our world.
Member/Judging Council
Academy of Interactive & Visual Arts
Featured
2016
Motion Graphics Served, on Behance - Working Together
2015
Branding Served, on Behance - Synchronoss Branding
Digital Art Served, on Behance - Thoughts
2014
The Digital Age, R/GA Pesents, Advertising in the Digital Age
Advertising Served, on Behance - Screenvision Upfront 2014 Event
Motion Graphics Served, on Behance - AEA VZone
2012
Style Frames New York / Gallery - Curiosity Show Package Design
2011
PromaxBDA Official Site / Hot Spot - OWN Network Launch
2010
Computer Arts Magazine DVD #173, April Issue
PromaxBDA Official Site / Hot Spot - Bloodletting & Miraculous Cures
2004
NYC Siggraph, MetroCAF
Honor
2012
American Advertising ADDY Awards, Gold Award - Video Sales Presentation - Target National Meeting
2010
Emmy Awards - Best Sports Promo - YES Network, New York Yankees 09-10 Season Promo
PromaxBDA Awards, Gold Award - Sports Promo - New York Yankees 09-10 Season Promo
PromaxBDA Awards, Gold Award - Dramatic Program Spot - Bloodletting & Miraculous Cures
2009
PromaxBDA Awards, Gold Award – On-Air Promo for Online Media – NFL Fantasy Football
PromaxBDA Awards, Silver Award – Art Direction & Design: Program Logo – Emeril Green on Planet Green
PromaxBDA Awards, Bronze Award – Art Direction & Design: Network Logo – History Channel
30th Annual Telly Awards, Bronze Award - Use of Graphics - WHotels Campaign "Reflections"
2008
29th Annual Telly Awards, Silver Award - Art Direction - Star Wars, Legacy Revealed on History Channel
29th Annual Telly Awards, Bronze Award - Use of Graphics - Scion Urban Racer
Davey Awards, Silver Award - Use of Animation - Scion Urban Racer
Davey Awards, Silver Award - Art Direction - Madhouse 10 Years Prints Campaign
Davey Awards, Silver Award - Art Direction - American Black Film Festival, ABFF Prints Campaign
W3 Awards, Silver Award - Visual Appeal - CYEN DESIGN Official Site
W3 Awards, Silver Award - Structure & Navigation - CYEN DESIGN Official Site
2007
28th Annual Telly Awards, Bronze Award - Art Direction - Bad Boy Bill Behind the Desks Live DVD
Davey Awards, Silver Award - Art Direction - Bad Boy Bill Behind the Desks Live DVD