TV / Online Spot
Trollback CCO Alex Moulton reached out to me for a collective effort on an exciting project for NetGeo Network, Chasing Genius Campaign. I was excited to tag team with 2 extremely talented creatives, Jorge Peschiera and Jesse McGowan to produce 3 distinct TV/Online partnership spots for NatGeo and GSK.
The challenge was to bring an abstract script to live by developing a creative device used at the top of spots as a clear visual bridge from the show to the unique pieces of creative, image/recreated scene art-directed from show featuring notebook, chalkboard, universe.
This spring, National Geographic presents GENIUS, the network’s first-ever scripted series, based on the Walter Isaacson book Einstein: His Life and Universe and executive produced by Ron Howard and Brian Grazer, with Howard also directing the first episode. Over 10 episodes, the series takes Einstein’s story beyond the halls of academia to explore his struggles to be a good husband and father, and a man of principle during a period of global unrest. His daringly creative mind often landed him in trouble with his loved ones and peers, but also helped him to usher in groundbreaking discoveries that reshaped modern science.
Chasing Genius Partnership
http://www.natgeochasinggenius.com/partnership
Project: Chasing Genius, Excedrin
Client: NatGeo Network, GSK
Produced By: Trollbäck + Co
Role: Director
