The Spots at a Glance
Energy Factory — The bot sneaks behind a light switch into a micro-city where helper bots choreograph power with mission-control precision. People and technology work side by side.
Family Tree — Framed photos become time portals as a backyard sapling grows with the family—an emblem for Nevada’s own growth, planning, and resilience.
My Calendar — A rhythmic journey through each day, mapping energy moments to real-life routines—where small choices quietly build toward smarter use and lasting comfort.
A unified brand story that gives NV Energy a memorable, human-centered platform—turning reliability and innovation into something personal, modern, and unmistakably local. The campaign established a visual rhythm and language that were ready to grow into future TV and digital learning initiatives.
Energy Factory
Family Tree
My Calendar
Process & Collaboration
Worked hand-in-hand with R&R Partners to unite brand strategy and storytelling, then directed live-action performances that blend effortlessly into CG worlds—helper-bot micro-cities, mission-control hubs, and time-bending scenes. The result: a visual system that journeys across each spot, always fresh, never repeating.
Concepts & Visual Language
Energy Factory: The Micro-Grid
Hidden behind the plate is a bustling, open city—its architecture echoing the bot’s design, multiplied for vibrant density. Mission Control reveals energy use as a symphony, not a conveyor belt: a living system with purpose and flow.
Environment Design
Hologram Panel Design
Family Tree: The Time-Morph
A single, flowing camera move weaves past and present together, with golden sunlight sparking memory. A photo from long ago aligns with today’s scene; the sapling races through time, merging history and the present in one seamless frame.
My Calendar: The Diegetic HUD
Translucent charts, gentle timelines, and appliance highlights emerge within the scene—data woven into the world itself. The design language remains crisp at TV speed and unified across every spot.
3D Bots
The hero bot brims with curiosity and expression, instantly recognizable in silhouette. Helper bots, with their bright grins and crescent eyes, dart about in a spectrum of colors for clarity in motion. Together, they transform “grid talk” into moments that resonate with us all.