The Legend Lives Within
What if a car wasn’t just built—but discovered?
This speculative brand film reimagines Hyundai’s design DNA as a mythic journey—where folklore meets the future and magic shapes metal.
Told as a visual legend, the film uncovers hidden symbols of design across enchanted forests, deep-sea caves, and celestial landscapes. At each step, a new element of Hyundai’s form and function emerges—culminating in the reveal of a car born not from assembly lines but from a living story.
A celebration of imagination, nature, and the unseen forces behind what moves us.
Inspired by: Lumbre, Ari Weinkle, Aleksandr Kuskov, Simon Holmedal, Zim & Zou, Recom Farmhouse.
