Unveiling "Wonder" — A cinematic journey into the heart of curiosity.
Embark on a visual odyssey with "Wonder," my latest cinematic venture that delves into the profound depths of curiosity and marvel. My passion transcends boundaries to capture the essence of storytelling. "Wonder" is more than a film; it's a manifestation of my journey, an exploration of the nuanced interplay between vision and narrative.
Soundtrack: Empyrean (Alt. Version) - Instrumental, By Pendulum Theory
Role: Director
Context
Niantic is a San Francisco-based company using AR and mapping technology to blend the physical and digital worlds. Niantic follows four pillars: draw people outdoors, inspire exploration, encourage exercise, and create connection. Made famous by Pokémon Go, they have since released other games, including NBA All-World: A revolutionary way to play basketball.
Brief
I was fortunate to work with the old-time buddies at Dreamspace on this ambitious project. Our team was given numerous tasks on the digital end of NBA All-World, from re-designing the whole UI and creating the map and POIs to rethinking a new type of player card that infuses hoop culture.
We worked closely with the internal teams at Niantic Labs and Hyp Games on the three-party collaboration. We were responsible for the creative approach, visual treatment, UI/UX demonstration, and motion behavior.
Services/Projects
In-Game UI/UX — Map/POI — Player Card — Game Icon — Loading Screen — Interactive Player’s Guide
Client: Niantic
Agency: Dreamspace
Role: Creative Director
Context
Niantic is a San Francisco-based company using AR and mapping technology to blend the physical and digital worlds. Niantic follows four pillars: draw people outdoors, inspire exploration, encourage exercise, and create connection. Made famous by Pokémon Go, they have since released other games, including NBA All-World: A revolutionary way to play basketball.
Brief
This project is one of my favorite projects of all time. The collectible player cards have been around for decades, and I used to collect them as a kid. The most fun and challenging was reinventing the wheel for user behaviors in the current digital landscape.
We were asked to explore the stylized visual representation of the NBA player card platform, which focuses on the hoop culture from the actual game stats, sneakers culture, fashion, music, lifestyle, social, music, charity, and NFT to any topic the NBA player cares about.
Services/Projects
Digital Player Card
Client: Niantic
Agency: Dreamspace
Role: Creative Director
Context
Niantic is a San Francisco-based company using AR and mapping technology to blend the physical and digital worlds. Niantic follows four pillars: draw people outdoors, inspire exploration, encourage exercise, and create connection. Made famous by Pokémon Go, they have since released other games, including NBA All-World: A revolutionary way to play basketball.
Brief
Dreamspace and I had already been working on the in-game UI for NBA All-World (see here) before Niantic invited us into another huge undertaking: branding NBA All-World. They asked our team to help shape and bring to life NBA All-World’s brand vision, from the logo to the color palettes and typography.
The goal of this branding work was not only to set the tone for NBA All-World’s introduction to the world — but to become fundamentally emblematic of the new era of hoop culture.
Services/Projects
Logo — Key Art — App Icon — App Store Screen — Merchandise — Newsletter — Teaser Video — Brand Guidelines
Client: Niantic
Agency: Dreamspace
Role: Creative Director
Context
Niantic is a San Francisco-based company using AR and mapping technology to blend the physical and digital worlds. Niantic follows four pillars: draw people outdoors, inspire exploration, encourage exercise, and create connection. Made famous by Pokémon Go, they have since released other games, including NBA All-World: A revolutionary way to play basketball.
Brief
With Dreamspace and I already producing a successful track record of work on NBA All-World, Niantic entrusted us with assisting the marketing team. We were commissioned to develop and execute strategies to promote NBA All-World as a central topic in ongoing conversations within hoop culture, leveraging social media to seamlessly integrate the real-world metaverse with live events.
We executed the Paris takeover for the global launch under an extremely tight deadline. Still, nothing is more exciting and rewarding than finally launching the product we lived and breathed for the last 18 months.
Services/Projects
The Global Launch Campaign
Client: Niantic
Agency: Dreamspace
Role: Creative Director
Context
Niantic is a San Francisco-based company using AR and mapping technology to blend the physical and digital worlds. Niantic follows four pillars: draw people outdoors, inspire exploration, encourage exercise, and create connection. Made famous by Pokémon Go, they have since released other games, including NBA All-World: A revolutionary way to play basketball.
Brief
With Dreamspace and I already producing a successful track record of work on NBA All-World, Niantic entrusted us with assisting the marketing team. We were commissioned to develop and execute year-round strategies to promote NBA All-World as a central topic in ongoing conversations within hoop culture.
We seamlessly leveraged social media to integrate the real-world metaverse with live events, such as the Go All Out Tour on the NBA All-Star Weekend at Slak Lake City, Utah, and the Community MeetUp at SXSW in Austin, Texas.
Services/Projects
Social Campaigns & Strategies — OOH — Epic Moment — Motion ToolKit — Merchandise — AR Shoe Drop
Client: Niantic
Agency: Dreamspace
Role: Creative Director
Context
Niantic is a San Francisco-based company using AR and mapping technology to blend the physical and digital worlds. Niantic follows four pillars: draw people outdoors, inspire exploration, encourage exercise, and create connection. Made famous by Pokémon Go, they have since released other games, including NBA All-World: A revolutionary way to play basketball.
Brief
With Dreamspace and I already producing a successful track record of work on NBA All-World, Niantic entrusted us with assisting the marketing team. We were commissioned to develop and execute year-round strategies to promote NBA All-World as a central topic in ongoing conversations within hoop culture.
We created the annual strategy calendar to guide the client on building the NBA All-World community to boost game downloads, sales, and brand opportunity and sculpt the new hoop culture.
Services/Projects
Year-Round Campaign Strategies
Client: Niantic
Agency: Dreamspace
Rolel: Creative Director
Context
Niantic is a San Francisco-based company using AR and mapping technology to blend the physical and digital worlds. Niantic follows four pillars: draw people outdoors, inspire exploration, encourage exercise, and create connection. Made famous by Pokémon Go, they have since released other games, including Marvel World of Heroes.
Brief
Niantic approached the Dreamspace team after building a working relationship through NBA All-World, asking us to do some research and development before coming up with two potential visual styles for the WIP Marvel World of Heroes game. The prompt inspired our team so much that we delivered over fifteen (15), far exceeding expectations and landing us the tasks of redesigning the game’s UI and handling essential branding work.
Services/Projects
In-Game UI & Visual Styles Explorations — Logo — Key Art
Client: Niantic
Agency: Dreamspace
Rolel: Creative Director
Context
Roger, an LA-based agency, contacted me about collaborating on Hallmark Channel's rebranding. It was a fantastic opportunity to work with a new agency on such an iconic family and female-oriented TV network. The challenge was to ensure the new look and feel resonated with the network’s newly defined audience segments— to maintain the core Traditionalists and grow the younger crowds as the Embracers.
I was fortunate to work closely with the agency Partner/CD, Dane Macbeth, Head of Production, Anne Pendola, and had full support from the in-house team — top-notch talents.
This project took a drastic turn as my baby boy was born in the middle of the night while I prepared the presentation deck for the following day’s meeting. I did my last Zoom call in the hospital room before I left the leading role. I wanted to do a special shout-out to everyone on this job at Roger for their professionalism and understanding. It was a brief but incredible experience working with them.
Brief
As the leading creative, it’s vital to communicate with the internal team that our approach should establish the visual language for the Hallmark Channel and, more importantly, that our concepts comprise a series of strategies and designs that have the power to effectively imprint the Hallmark Channel in the minds of the audience.
The directions create a through-line that unites our incredible variety of content while connecting with viewers in ways that feel direct, seamless, and authentic.
Service/Project
TV Network Rebranding
Client: Hallmark Channel
Agency: Roger
Partner/CD: Dane Macbeth
Head of Production: Anne Pendola
Rolel: Creative Director
Despite the surreal 2020, I was fortunate to work remotely with many brilliant directors and creative talents. Here are some of the branding campaigns I helped produce.
Agency: Gretel
Agency: Sibling Rivalry
Agency: SidLee
Agency: Dreamspace
Internal Shadow is a spin-off of a feature film opening sequence that I pitched a few years back. For quite some time, the visuals and writing have been stuck in my mind, and I finally got to work on the director's treatment.
Light and shadow play the central role of the visual; a shadow can include everything outside the light of consciousness and may be positive or negative. Carl Jung, a Swiss psychoanalyst, wrote, "Everyone carries a shadow, and the less it is embodied in the individual's conscious life, the blacker and denser it is." Despite the fact that shadow tends to refer to the unknown dark side of the personality — perhaps because of it — shadow holds the key to existence. The dark side of human beings, our sinister shadow, represents the true spirit of life in the history of humanity.
The notion of shadow appears in dreams and visions in various forms and will be primarily applied; furthermore, the shadow's appearance will depend significantly on the person's history and personality because much of the shadow develops in the individual's mind rather than simply being inherited in reality. As the film progresses, we'll unfold with more conflict and division; the picture will become more literal and more intense to imply the broken characters struggling to be whole.
A mirror is a vital medium to separate the light of consciousness and the shadow of unconsciousness in this fantastic film. The reflection in the mirror is captured as the unconsciousness and the dark side of the talent. As the unconsciousness of the mind slowly wakes up, the actor fights for his/her actual existence. The dark side of him/her gradually dominates the consciousness, and the sense of the shadow gets denser and darker. Eventually, the internal shadow expands fully and swallows the talent's consciousness in darkness.
Role: Director
Context
Create 360° immersive experiential content for Qualcomm’s 2019 global conferences that identify Qualcomm’s evolution in 5G technology.
Strategy
Utilize energetic light and particle animations to tell a compelling storyline of the history of internet connectivity — from the origins of 2G to the latest 5G technology.
Solution
An immersive adventure promoted Qualcomm to engage the conversation with the audience at CES and MWC 2019 on their domination in 5G technology among other tech brands.
Project: Experiential Installation at CES and MWC 2019
Client: Qualcomm
Agency: McCann
Production: Trollback+Company
ECD: Elliott Chaffer
Another collaboration with Hero Studios on this :15sec Activia yogurt spot. A shut out to the founders, Patrick Scerri and Alejandro Norman, for the opportunity.
Production: Hero Studios
CD: Alejandro Norman
EP: Patrick Scerri
Role: Creative Director
I joined forces with W+K and Ghost to produced this enormous Duracell sales event in Austin, US, which covered specifics of the technology, business, distribution, and marketing for the brand.
We created the central theme, "Innovation is Our Power," to educate, inspire, and unify the salesforce around the Duracell groundbreaking stories and POV for the future. The concept was ultimately pulled throughout the presentation and be the starting point for introducing videos and other visual materials to life.
Here are some concept frames, design elements, and previz animation.
Project: 2018 Sales Event
Client: Duracell
Agency: Widen & Kenney NY
Production: Ghost
Role: Creative Director
Peter Buley, the founder and principal of Analog Modern, reached out to me on his Kickstarter campaign to fund his other passion beyond furniture design and making. Analog Modern is famous for its clean and sophisticated woodwork, from furniture to retail space. Peter wished to extend his business further into the quilt and textile design. It’s inspirational to hear his stories and passions. I was thrilled to collaborate with such an amazing person with exceptional talents on this fun campaign and learn how to raise funds for something you love doing.
Project: Kickstarter Campaign
Client: Analog Modern
DP: Dimitri Luedemann
Role: Director
Dimitri Luedemann, an award-winning director and cinematographer, invited me to work on a fashion film project in Brazil. I was thrilled at the opportunity to work with a dear friend in such an exotic location, and it didn't take much convincing to accept the offer.
From the moment I arrived in Rio, my experience was nothing short of fantastic. Despite the challenges of working with a small crew and limited resources, we managed to pull off some incredible stunts and overcome some unexpected drama along the way. Overall, it was an absolute blast to work on this project in Brazil.
Production: URSA Major Productions
Director/DP: Dimitri Luedemann
Executive Producer: Felp Scott
1st AD: Chieh Yen
Producer: Rosalia Brenner, Roberta Helcias
Editor/Colorist: Juan Jamon
French Voice-Over: Joelle Lê
Dress Designer: Lu Cuelho
Male Model: Pedro Sayeid
Female Model: Manu Magalhães
Make Up: Juliana Viana
Role: 1st AD
Regardless of age or background, we are all drawn to the brand of magic and adventure that has the power to awaken our child-like fascination through folklore and the mystical secrets lying just beneath the surface of everyday life.
This brand film highlights a fascination with the hidden possibilities in nature that underlie Hyundai’s design philosophy and emphasizes the subtle magic that transforms an idea into a fully functional vehicle.
Project: Hyundai 2015 Brand Campaign Film
Client: Hyundai Motor Company
Agency: Eyeball
ECD: Limore Shur
Project Manager: Ben Spivak
Producer: Niki DiCesare
Branding Strategist: Jacques Swartz, Colin Coogan
3D: Carl Mok, Anthony Jones, Claire Chang
Role: Creative Director
Hero Studios reached out on a spec collaboration. Working with a new studio that respects my creativity and understanding of the process is exciting.
Agency: Hero Studios
EP: Alejandro Norman, Patrick Scerri
Role: Creative Director
For decades Intel Bong Signature ID has been one of the most recognizable brandings for global consumers. I was thrilled to tag team with ECD Andy Haug at Sid Lee to elevate this iconic visual for the new generation.
Project: Intel 10th Gen Signature Identity
Client: Intel
Agency: Sid Lee
ECD: Andy Haug
Role: Motion Director
I was very fortunate to work with the A-Team of branding wizards at Trollback on this very challenging branding job. The task was to evolve FOX Entertainment from a traditional, studio-driven TV network to a nimble, attitude-driven entertainment brand with a distinct position that harnesses and amplifies the challenger spirit of FOX.
I developed the hero button system that will become the brand signature - Push It. We’re at our best when we don’t just break the rules or challenge conventions; we’re at our best when we break things to make new things. We pioneer, push things forward, and proudly, defiantly breakthrough. Sitting still isn’t our style; we move things forward with momentum and attitude. “Push It” is a propulsive, energetic experience; we’re inventive and progressive. Magnetic and dynamic, we break through by pushing the envelope and drawing you into it.
Although this direction didn’t get to be on-air, it was an eye-opening experience to learn from the best at the agency.
Project: Fox Entertainment Brand Identity
Client: FOX Entertainment
Agency: Trollback+Company
ECD: Elliott Chaffer
Joined forced with the ECD, Jeff Spangler at Carousel, to create this global PepsiMoji campaign launch.
Pepsi launched it's #SayItWithPepsi PepsiMoji global campaign in 2016, which rolled out extensive online and TV ads in the US, Australia, Canada, India, Mexico, Russia, and Thailand.
The beverage company unleashed more than 600 proprietary PepsiMoji designs — from over one billion bottles and cans to sunglasses and stadiums worldwide. The global campaign aimed to bring a provocative and fresh take on the cultural phenomenon of emojis.
Project: Global PepsiMoji Campaign
Client: Pepsi
Production: Carousel
ECD: Jeff Spangler
EP: Rasha Clark
Role: Creative Director
I'm back at Trollback again after two years apart, working with ECD Elliot Chaffer and Simon Benjamin, two gifted creatives. We had a super rare opportunity to pitch a highly complex and extensive branding system and 24-hour visual programming on the architecture for General Motors' global headquarters.
General Motors has its headquarters in the Renaissance Center in downtown Detroit. GM envisioned creating a welcoming, vibrant public space that reflects the company’s path to the future. Our primary focus was on the content storytelling for the center core of the GM Renaissance Center, which includes the 97-foot turntable centerpiece on the ground level. The centerpiece showcases GM vehicles against a backdrop of seasonal content and a social media aggregator for of-the-moment conversations about GM.
Another big task was to fill the space with 24-hour unique content curated by an AI engine, programmed on 17 massive LED surfaces, reaching five stories tall.
It was a three-week roller coaster ride to brainstorm such a massive-scale project. We combined all media, video, sound, interactive experience, scoring, and lighting to create an immersive experience that would emotionally connect and engage with the staff, business people, and visitors in the building. We unified the central architectural voice of the brand and a beacon to attract visitors to the ultimate brand experience.
The work shown here is a small part of the entire proposal.
Project: Global Headquarters Experience Center
Client: General Motors
Agency: EWI Worldwide
Produced By: Trollbäck + Co
ECD: Elliott Chaffer
Role: Creative Director
I was glad to have an opportunity to work on Spectrum Mobile Launch with Scott Matz, CCO at Thornberg & Forester for the first time. It was a great pitching experience.
Client: Spectrum
Project: Spectrum Mobile Launch
Agency: Thornberg & Forester
CCO: Scott Matz
Head of Production: Javier Gonzalez
After two years apart, I was working with Moondog once again to develop a brand new creative direction and a director treatment for the Bath & Body Works Spring 2018 Campaign. The campaign is now displayed at the retail stores, social media, and online platforms. The whole look was inspired by the new packaging design from the spring products. Loving the usage of bold colors and organic floral illustration look!
Project: Bath & Body Works 2018 Spring Campaign
Client: Bath & Body Works
Produced By: Moondog
Role: Creative Director
I was very fortunate to produce the brand language for the Samsung Developer Conference, based on three keywords: Convergence, Intelligence, and Future. The most challenging task was to apply the visual system to all conference materials, including local, national, and international advertising, the conference environment, architecture, multimedia, and merchandise.
The Samsung Developer Conference (SDC) is an annual conference held in San Francisco. The conference is designed for developers but seeks to acquire global attention due to product announcements and overall excitement for the Samsung brand.
Client: Samsung
Project: Samsung Developer Conference 2017
Agency: Eyeball/ModOp
ECD: TJ McCormick
Sr. Producer: Kevin Anderson
Role: Creative Director
Hermes Hommes Campaign
Project: Digital Poster, Spec
Size: 20" x 30" inch
Role: Photographer, Designer
I had an opportunity to work with a pool of exceptional talents on this motion graphic spot at Sibling Rivalry. Its always exciting to see the visual comes alive from the script, especially when taking an abstract approach to present the copy.
I was thrilled to contribute my aesthetics to this project and pleased to see how it turned out under a tight production schedule.
Project: Be More Invested: Extra Mile
Client: American Century Investments
Agency: Figliulo & Partners
Production: Sibling Rivalry
Trollback CCO Alex Moulton contacted me for a collective effort on an exciting project for NatGeo Network, Chasing Genius Campaign. I was excited to collaborate with two highly talented creative directors, Jorge Peschiera, and Jesse McGowan, to produce three distinct TV/Online partnership spots for NatGeo Network and GSK.
The challenge was to bring an abstract script to life by developing a creative device used at the top of the spot as a clear visual bridge from the show GENIUS to the unique pieces of creative, image/recreated scene art directed from the show featuring notebook, chalkboard, universe.
GENIUS, National Geographic Network’s first-ever scripted series, based on the Walter Isaacson book Einstein: His Life and Universe and executive produced by Ron Howard and Brian Grazer, with Howard also directing the first episode. Over ten episodes, the series takes Einstein’s story beyond the halls of academia to explore his struggles to be a good husband and father and a man of principle during a period of global unrest. His daringly creative mind often landed him in trouble with his loved ones and peers but also helped him to usher in groundbreaking discoveries that reshaped modern science.
Watch all three spots here, Chasing Genius Partnership.
Project: Chasing Genius, Excedrin
Client: NatGeo Network, GSK
Produced By: Trollbäck + Co
Role: Creative Director
I was working with a pool of extraordinary talents at the VFX powerhouse, The Mill, for the first time. It was an eye-opening experience to collaborate with Director Bryce Wymer and creatives Anthony Dodero and Ricardo Villavicencio.
I created "Unpredictable," one of the four branding films for the 2017 season. Each film contains a distinct tone, narrative, and visual storytelling. This epic set of films is like no other in the professional sports world. The four brand films are Hope, Unpredictable, Drive, and Survival.
Project: NFL Brand Films 2017
Client: NFL
Produced By: The Mill
I was in collaboration with an old-time buddy, Cagan Yuksel, the Co-Founder/ECD at Dreamspace, to produce this cohesive branding system for Next Jump. The company handles loyalty programs for Dell, AARP, Intel, Hilton Hotels, and all major global corporations. The main challenge is to reinforce Next Jump’s mission: Changing the world by changing workplace culture. A visual system that is inspirational and anchored in real insights and statistics will primarily be used on the website and social media properties such as Facebook, LinkedIn, Twitter, and YouTube.
Project: Brand ID System - Digital and Social
Client: Next Jump
Produced By: Dreamspace
Role: Creative Director
I had a rare opportunity to develop the initial branding look for a new original series, Knightfall, on the History Channel. The show premiered in December 2017.
Client: History Channel
Project: Knightfall original series branding
Agency: Eyeball
ECD: TJ McCormick
Role: Design Director
I was very fortunate to work with a talented team on the new Speck iPhone7 TV spot for national and international release.
Project: Cascading Color iPhone 7
Client: Speck
Produced by: Monogram
Dir of Production & Post: Kevin Ritchie
Editor/Colorist: David Bauer
VFX: Masahiro Wakabayashi, Whitney Alexander, Jay Keeree
Role: VFX Supervisor
Tagged team with Dimitri Luedemann, a brilliant director & DP on a Nike spot. Six days, 5 am call time! Special thanks to Sean Delahunt, Felp Scott, Carlos Foxworthy, talents, and the crew for making this all possible.
Production: URSA Major Productions
DP/Director: Dimitri Luedemann
1st AD: Felp Scott
Producer: Sean Delahunt
Make-up Artist: Charles Zambrano
Tracking & GFX: Masahiro Wakabayashi
Role: Director
Pampers has a new campaign that celebrates every unique baby. But rather than just tell people about it, we wanted parents and babies to help us kick it off — with the first-ever campaign launched by babies.
We invited parents to share photos of how their babies love, sleep and play. Over 30,000 babies joined in, and we revealed the endless unique ways in a very big place. Babies literally kicked off the event and had a hand in everything. Because there are millions of unique ways to love, sleep, and play, and we celebrate them all.
Site Location: Grand Central Terminal, New York.
Produced by: Klip Collective, Monogram
Role: Post-Production Supervisor
Working with my buddies, Carlos Foxworthy and Dimitri Luedemann, who are talented directors & DP!! A chill Sunday shoot for a Brooklyn based custom bike builder "Tim Harney Motorcycles."
A special shut out to Tim and Jeanette for being so cool and easy to work with. Please keep up the fantastic work!
Client: Tim Harney Motorcycles
Production: URSA Major Productions
Beauty in Depth is a one minute short directed by Chieh Yen, which explores the aesthetic of the human form submerged by water.
The relationship between human beings and water is intimate. It surrounds us from the beginning of life in a mother’s womb, and it is one of the most vital natural elements for the survival of humanity. It’s shapeless organic freeform emits a mysterious sense and unpredictable character. It’s peaceful and violent, beautiful and plain, clear and vague, life and death. All the conflicts exist side by side below the surface of the water.
The modern world asks us to see ourselves as separate from nature, distinct, and apart. But we are not. We are an integrated part of one whole. Beauty in Depth is a simple yet cinematic idea that takes us from an absolute void out into the world, underwater, particularly. While beautiful and abstract particle imagery and the human body showcase the depth of nature’s textures and forms, we see how they collaborate in a harmonious unchoreographed dance to inspire us.
Synopsis
This highly stylized concept utilizes cinematic visual and CGI VFX to express the harmony and beauty of the human body in an immersed water environment.
The picture begins in a pitch-black underwater world. An illuminated crystal-like dandelion drifts upwards and lights up the surrounding. As the light from the dandelion pulses and gets stronger and brighter, the dandelion starts its transformation to millions of particle dust. A silhouette of a human body begins to take shape gradually from the particle dust. A sequence of abstract and sophisticated imagery of the human form, with a combination of VFX particles, will be merged seamlessly to create enchanted and breathtaking moments throughout the film.
The story concludes on a close-up shot of a hand reaching a crystal dandelion, and the dandelion lands on the palm gracefully. The picture goes to black just before the fist closes. The idea to start and end on a dandelion is to suggest the circle of life. Against a minimal underwater set up, we see the simple components, dandelion and human form, that through combination and expansion give life its meaning.
Project: Short Film
Role: Director
I had an exciting opportunity to team up with Jeff Spangler, ECD at Moondog, to collaborate on Mirinda TV spots. We worked on more than a dozen concepts and storylines and explored possibilities to create a playful experience for Mirinda's global campaign launch.
Project: Mirinda Global Campaign
Client: Mirinda
Agency: Moondog
ECD: Jeff Spangler
EP: Rasha Clark, Courtney Ryan Law, April Cuneo
Head of Production: Jeanette Gonzalez
Design, 3D, Animation: Andy Mastrocinque, Lily Feng, Dimitri Luedemann
3D Supervisor: Aaron Mustamaa
Storyboard Artist: Jason Longo
Role: Creative Director
I joined together with Jeff Spangler, ECD at Moondog, to work on a projection mapping job for the Alcatel Idol 4S promo event. Unfortunately, the event was postponed, and the projection job turned into one branding video.
Client: Alcatel
Agency: Moondog
ECD: Jeff Spangler
EP: Rasha Clark
Producer: Ryan Gaul
VFX: Dimitri Luedemann
3D: Rob Cavallo
Role: Creative Director
I was approached to direct three highly stylized 30sec commercial spots for NV Energy. There were many challenges and a lot of fun to create a fully CGI environment, and this fantasy-like power factory is behind power switches and sockets in every household. It displays where energy comes from and how it distributes to every home in Nevada State.
Here are the 3 TV commercials from Nevada Energy Company.
Project: 30sec TV Commercial x 3
Title: Energy Factory, Family Tree, My Calendar
Client: NV Energy
Ad Agency: R&R Partners
Produced By: Eyeball
Role: Director, Creative Director
An extensive branding job for an online personal and business cloud service giant "Synchronoss." The project includes refresh logo, brand visual system & language development, stationery, billboards, posters, banners, internal & sales materials, website, digital assets, and online videos. The job was led by the highly respected ECD "TJ McCormick" at Eyeball, and it was fun to work with some top talents in the industry.
Client: Synchronoss
Agency: Eyeball
ECD: TJ McCormick
CD: Sara Huneke, Mia Rockel
DD: David Chun
Sr. Designer: Yisak Kuo
Designer: June Hong
Producer: April Cuneo
Branding Strategist: Jacques Swartz
Sr. Animator: Andy Mastrocinque
Animator: June Hong
Role: Design Director
A couple of pharmaceutical pitches I worked on.
Project: Pitch
Clients: Flonase, Glyxambi
Agency: Eyeball
Role: Creative Director
In 2012, Nike launched a brand new store concept which focuses on running sportswear, accessories, and shoes. The mission was to create an iconic and unique in-store experience for Nike Track Club.
Project: Nike NTC Store Launch, Store Visual Content Design
Client: Nike
Produced By: Klip Collective
CD: Ricardo Rivera
Dir. of Production: Phil Erney
Role: Design Director
I had another opportunity to tag team with Elliot Chaffer, VP Creative at Trollback, to create a very unique and extensive branding package for The Weather Channel. I had the total freedom to design their new studio set, which includes the reporting desk, big wall (LED wall), touch screen area, five-day forecast panels, severe weather alert center, social media live feed zone, and green screen room. I was very pleased with the concept.
Project: The Weather Channel Rebrand / Pitch
Client: The Weather Channel
Produced By: Trollbäck + Co
VP Creative: Elliott Chaffer
HP: Erica Hirshfeld
Role: Set Designer