Marketing Sizzle Reel
Epic Moment
Epic Moment was a new feature we designed that allowed gamers to directly share their winning move from NBA All-World on social media. The feature would add a highly stylized VFX treatment to enhance the hype around the sharing experience, allowing users to flaunt their most "Epic Moments" with friends and competitors alike.
Motion test for the Unity integration
Brand Motion Toolkit
Our team created and developed a ready-to-use toolkit, including all ratios, for internal and external creative teams to quickly create branded assets for marketing videos — while maintaining a unified look per the brand guidelines.
Merchandise
Dreamspace designed a wide range of unique, sleek merchandise for marketing promotions, incentivizing fans to engage with the game.
Fun Fact: The merch was so popular that an enthusiastic fan drove across multiple states to secure a tee at an NBA All-World community event.
Social-First
In today's world, it is typically beneficial for brands to incorporate a social-first strategy — NBA All-World was no exception. For every social media need, our team had it covered, from designing original assets for each event and announcement to writing witty captions and bio copy. We considered social media a top priority in any NBA All-World marketing effort and executed a social-first strategy accordingly.
Where I’m From Series
A longer format content that interviewed the NBA players and showcased their in-game presence.
Watch the full episodes here.
Player Reveal
A timed monthly post that announces the new in-game NBA player release.
User Acquisition
UA post features eye-catching moments from the game to attract new users to the download.
AR Drop Zone
Working closely with 8th Wall, a WebAR company under the Niantic portfolio, we developed the AR drop zone visuals for the game. We designed the visuals to be exciting and take advantage of the AR technology, sparking fun interactions in everyday IRL spaces.
UI/UX Flow and Visual Treatment
