Creative Execution:

3D Projection Mapping: A larger-than-life, interactive installation surface showcasing 30,000+ user-submitted baby moments

User-Generated Content: Interactive call-to-action across social media, curated into a dynamic visual montage

Live Experience: Teal carpet reveal with celebrity guests, emotional unveil, and on-site engagement

Outcomes:

• 30K+ photo submissions

• National PR coverage and viral social engagement

• Elevated the Pampers brand as an emotional, parent-first advocate