Approach & Execution

• Narrative Crafting: Developed “The Ages of G,” a kinetic visual narrative using bold type, symbolic iconography, and fluid motion to dramatize Qualcomm’s journey through the generations of connectivity.

• Exterior Impact: Animated sequences on the cube’s exterior drew CES visitors from afar, piquing curiosity and setting clear expectations before entry.

• Interior Immersion: Once inside, attendees were enveloped in synchronized, wrap-around visuals paired with spatialized audio—making Qualcomm’s invisible networks tangible and emotionally resonant.

• Flexible Storytelling Toolkit: Created a modular design and animation system allowing rapid content updates. In under a month, the cube seamlessly transitioned its narrative from broad innovation (CES) to targeted 5G applications (MWC Barcelona).

Highlights & Impact

• Successfully distilled decades of technological advancements into an elegant, intuitive visual experience—captivating both technical and non-technical audiences.

• Visitors at CES “literally lined up” to experience the cube, demonstrating Qualcomm’s clear ownership of the 5G narrative.

• Praised widely across tech media and stakeholders for making sophisticated tech comprehensible and emotionally compelling at two major international conferences.